Internet of things journal

internet of the things journal

To understand IOT(internet of things) we put a concept on the internet of things journal IEEE first we have to examine the internet and its interaction on the web. Interconnection of several devices on the same platform to regulate with thousands of computing devices. IOT contain deeply embedded sets of instruction of the program.

 

IOT concept

The definition of the internet of things has emerged superior in this digital global world. Here we write Internet of things journal to make you understand that human totally depends on various automatic technical machines. We know that human brains are dynamic in nature. For fulfillment of desire, they take the automatic machine to complete their task.

This digital world is controlled by internet with various machines learning, commodity sensors, embedded system, wireless sensors, wireless network, control system, an automaton of building, etc.

 

ADVANTAGE OF IOT

Humans brain are directly depending on data. Data has taken as a position of fuel in our electronic devices. Automation of several devices with the help of data gives a fast result. Today we are very fast with our work.

IT (INFORMATION TECHNOLOGY) Industry grew up very fast as lightning speed. Embedded tools and devices are connected with hardware and software to enhance our communication. IOT became part and parcel of our heart because we can not even leave our smartphone for a moment. E-business, digital marketing, e-entertainment, smart television, smart city are all based on the principal of IOT.

Internet of things journal IEEE

How IOT works

The key drivers of IOT are only data. The widespread of the connected device to make them more efficient and easy. Government is responsible to regulate any project and program with the help of internet .tody any information we get easily through social media .for our farmer we have a various online portal that can help to provide subsidy and HYV seeds to grow the surplus amount of crops.

We have systematic and automated traffic signals and car all are connected with each other.IOT creates direct connectivity between people and government .any facilities which are given by the government can easily accessible with the poor people.

Anything that can measure can be improved so the government has a good way to regulate their country. we can see that that present government bringing transparency by adding a pan card with Aadhar and bank account.

This is a new era where we can see an advance way to provide specially privileged for economically weaker people.so we can say that IOT plays a vital role in providing a standard and upgraded life in digital form. This will bring a great change in the future.

In next  we right the complete scope of Internet of things journal to explore your idea more on IOT

How to activate the power of your subconscious mind?

activate your subconscious mind

Do you know what is the most powerful tool do you have? And everyone has that, and that is your mind. Your mind is energy which provides you with lots of positive and very powerful energy. Here we learn how to activate the power of your subconscious mind to know spirituality.

If you wonder that what I am talking about then you have read this whole article. Then tell me in the comment section. What you feel now after reading all the facts that you don’t know about your mind.

 

Do you want to use that tool? Let me tell you if you are able to train your mind then you can do wonders. Because “ Whatever the mind can conceive and believe it can achieve”. You can trust me on that. You have a storehouse within you. By which you can extract everything you need to live your life joyously and gloriously. If you want to achieve your desired goal you have to learn how to reprogram your subconscious mind but before that you have to understand how it works.

What is the Power of  subconscious mind

We have three layers of the mind. The one is conscious mind second is subconscious mind and the third type is the unconscious mind.

Now, what they do and what is the function of these minds. Your conscious mind is the reasoning mind, the mind chooses in this phase. For example, you choose which girl/boy you want to marry or which course you want to do in the future or which you want to eat today, so on that point of time, your conscious mind is doing the job.

Now secondly your subconscious mind(or ego) which is also known as preconscious mind it has a very interesting function let me explain you by an example when your sleeping you didn’t stop breathing but you are not doing breathing consciously you are doing  it subconsciously, another example for that is your body perform some vital actions like digestion, circulation of your blood or even breathing all these functions are done by your subconscious mind.

And the last one is your unconscious mind contains all sorts of significant and disturbing materials which mind is unaware about but contain all that information which may often threaten you or disturb you, for example, fear, immoral urges, violent motives, and irrational wishes, etc.

So, now you get the ideas that how to activate the power of your subconscious mind and layers of mind and from today you have to train and understand your subconscious mind because it is the place where you can work or develop your life even while you are sleeping.  So, let’s focus on your subconscious mind.

Mind is energy

If you think you can control your mind then please leave this thought because you cannot control your mind and mind is energy, because it is so powerful that you can not control it so don’t focus on controlling the mind in spite of that focus on understanding it, understand how it works and then manage the work done by the brain.

You know that your subconscious mind cannot choose or think for itself, it takes instructions from your conscious mind and whatever the information your conscious mind will store in your subconscious mind will take it as true because your subconscious mind didn’t know what is the difference between true or false it will work on the basis of information that you store.

Mind is energy

For example, if your mind is getting instruction from negative sources it will store it and work according to that information but that information is false but your subconscious mind will act according to that because it doesn’t know the difference between what is good or bad. So, imagine if you store only true or good information then it will act according to that. Then gives you the best results out of that so feed only that information which is good. And work for you to achieve your goal. Let me elaborate this for you further.    

How to reprogram your subconscious

For understanding your subconscious mind you have to reprogram your subconscious mind so how to reprogram your subconscious mind firstly you have to clean your information you have to fill your mind with the relevant information which will help you to achieve your goals, so for that, you have to control your sense.  We have five present senses and those are eyes, nose, skin, tongue, ears and the work of those senses are eyes to see, ear to listen, tongue to taste, skin to feel and nose to smell.

So, what I want to say from this example is that you have to control your senses. Because these are the elements through which you transfer information from other things to your mind. What I mean from that is you should listen to only good things. You should watch only good things, you should eat good food, you should feel good feelings, you should smell the only good fragrance. Good things mean the things which will help you to achieve your desired goals. As you feed yourself with good things or information your

Subconscious mind

Subconscious mind

It will take it as same as that and will work for you day night and make you achieve your goal in very less time. We also have a sixth sense but that is different from these five senses. It can be seen or feel a sense. Will talk about that later in the article or maybe we post a different article for that. Because it is also a part of the training of your subconscious mind. So you have to start understanding your subconscious mind. Begin his training to make a person you were never before. The more about the power of your subconscious mind will discuss in upcoming articles.

 

Best On page SEO techniques to get rank first on SERP

on page seo techniques

 What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, On page SEO techniques and off page techniques from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too

SEO helps you to improve keywords ranking and website visibility in Search Engines like Google, Yahoo, Bing etc.

on page optimization

Benefits of On page SEO tutorial:-

SEO has become widely adopted as an online marketing strategy because of its effectiveness

  1. Increased Traffic
  2. Increase ROI(Return of Investment)
  3. Cost-effectiveness
  4. Increased site usability
  5. Increase Brand Awareness
  6. Find new customers and assist the growth
  7. Explore new markets
  8. Achieve better conversion rates
  9. Build brand awareness through better rankings

SEO checklist for beginners

Types of SEO Technics for.

  1. White hat SEO (according to search engine policy)
  2. Black Hat SEO(against search engine policy)
  3. Gray Hat SEO (Mix up of white and black hat SEO)

On page SEO techniques

Types of SEO Activity –

  1. On Page SEO (work on own website pages)
  2. OFF Page SEO(Submit information on another website)

Googlebot (Google Crawler/spider/robot) –

“Crawler” is a generic term for any software program (such as a robot or spider) used to automatically discover and scan websites from one webpage to another. Google crawler is called Googlebot. It runs all the time. It comes any time on websites.

Crawling

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google doesn’t accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.

Indexing

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files or dynamic pages.

Google Algorithm Updates:-

1. What is The Google Panda Update?

Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time

2. What Is The Google Penguin Update?

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular, those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool (https://support.google.com/webmasters/answer/2648487?hl=en)or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

  • These above mention update can be best On page SEO techniques when we use properly

Search engines basics –

SERP – Search Engine Result Page There are following result shown in the first page –

  1. Paid ad search result (Inorganic Search) – It is shown by the help of Google AdWords(PPC). Total 7(4 ads top+ 3 Ads in Bottom) Ads is shown
  2. Google Map result – Total 3 Result
  3. Organic Search – Non-Paid Search SEO(Keywords ranking) – Total 10 Website

Major Search Engines –

  1. Google – Market share 73%- Parent Company – Alphabet Co.
  2. Bing – Market share 9.26% – Microsoft
  3. Baidu – Chinese Search Engine – 8.74
  4. Yahoo – Market share 7.07%
  5. Yandex – Russian Search Engines 0%There are following major search engines in the world

Web Ranking –

  • Alexa.com is one of the leading internet statistics engines. which help to make a very good On page SEO techniques by using its all tools It shows Global and local ranking of the website. It is based on Users page views, time duration, and user traffic on the website.
  • Browsers and Imp Add‐ons or Plug-in
    1. Browers – there are following major browsers in the world that are-1 Google Chrome 2. Mozila Firefox 3 Internet Explorer 4 Safari
    2. Plugin – this is extra features and services to add in browser so that user can get information easily
  • How to add any plug-in in browsers – Step 1. Open Google.com and search “Alexa plugin for Google chrome” or “Alexa plugin for mozila firefox”Step 2. Click on first linkStep 3. Add to the browser Step 4. Click right side alexa icon on browser. Please see below snapshot –

Backlinks and it’s important

Backlinks are incoming links to a webpage.

When a web page links to any other page and redirects as a hyperlink is called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

Here is a glossary of common terms related to backlinks

  1. Link Juice:
  2. No-Follow Link:
  3. Do-Follow Link:
  4. Linking Root Domains:
  5. Low-Quality Links:
  6. Internal Links:
  7. Anchor Text:

Advantages of backlinks in SEO:

  1. Improves Organic Ranking
  2. Faster Indexing
  3. Referral Traffic

How to start getting backlinks:

  1. Write awesome articles
  2. Start commenting
  3. Submit to web directories
  4. Blog Posting

Important SEO Tools for On page SEO techniques –

  1. Majestic SEO
  2. SmallSEOTools
  3. CopyScape
  4. Alexa
  5. Google Webmaster tool
  6. Google Analytics
  7. SEMrush
  8. Similarweb
  9. Ahref
  10. Woorank
  11. Check for mobile friendly (Responsive) – https://www.google.com/webmasters/tools/mobile-friendly/
  12. Check Website Speed(https://developers.google.com/speed/pagespeed/insights/)

Domain and Page Authority

  1. Page Authority

Page Authority is a score (on a 100-point scale) which developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.

How to Check Page Authority –

http://smallseotools.com/page-authority-checker/

http://www.checkmoz.com/

  1. Domain Authority

Domain Authority is a score (on a 100-point scale) which developed by Moz that predicts how well a website will rank on search engines.

How to Check Domain Authority –

smallseotools.com/domainauthority-checker/

http://www.checkmoz.com/

Above mention, all On page SEO techniques are very essential to get the first rank on SERP

———————————————————TheEnd———————————————————————–

How to rank higher on google

Intellectual

To learn to advance techniques on how to rank higher on google of your website on the top of the search engine. You first have to analysis the best keyword related to your website. For the best keyword analysis, you can use some tools like:

  • A href (Paid)
  • Semrush
  • Kwfinder
  • Ubersuggest

These are the best tools to analyze an efficient keyword for your blog and business.

Now the question is what should be our strategy for keyword research by using the above mention tools. See the below image to get the best idea and plan for research potential keyword.

It means, when we are searching keyword for Blog, in that case, monthly search volume, CPC  should be high and competition should be lowest, But for Business CPC is not required and for NGO same like Business.

There are some key pointers to keep in mind while writing content.

  • The keyword you select a content related to that keyword with 1-1.5% of keyword density it must be posted on your website but it should not be minimum 3 times.
  • The content length must be more than 300 words but my personal experience allow to write more than 700 word
  • Content must be audience engaging and exact related to the keyword.
  • The word in sentences are less than 20 words and easily readable and understandable to the audience should not keep the advance word.
  • To make your content attractive and engaging you can use images, infographics, and video embedded links.
  • One inbound and one outbound link is the must use in content.
  • The keyword you select is must in the title, first paragraph of the content and in the meta description.

As we know the content is king in Digital marketing, There to writing proper content for your website.

All the activity that we discussed above is the on page activities. That help  How to improve google search ranking when Google crawler crawls the page.

 how to rank higher on google

There is another activity through which we got ranking on the search engine. That activity we called off page activity. In off page activities, we do the submission of our link in the different website to create a backlink. Backlink helps in the ranking of the page there are two types of links that a site gives us as a backlink. One is Nofollow and another is dofollow, Nofollow links don’t take responsibility for our web page. And in dofollow link take responsibility of our web page. Backlink also helps in increasing our domain authority and page authority of our website. Get idea of how to rank higher on google We do a different type of submission in off page activities.

  • Directory submission
  • Business listing
  • Social bookmarking
  • Search engine submission
  • Blog commenting
  • Blog submission
  • Article submission
  • Classified
  • Guest posting
  • Guest book submission
  • PDF & PPT submission
  • Image submission
  • Video submission
  • Forum submission
  • Profile submission
  • Review posting

Mention that all submission should be on relevant website because relevent site drag link juice as well as traffic to your website.

All the things that we discussed above is a part of search engine optimization. We also say it SEO in short form. For SEO there are digital marketing company and digital marketing institute where you give your work and gone the ranking after paying their charge. Either you can learn digital marketing course form digital marketing institute.

 

Best Digital Marketing strategy

best digital marketing strategy
Today we are going to learn the best digital marketing strategy before to know strategy we must understand the meaning of these two words that is “Digital & Marketing”. When you understood the ground of these two words, we easily able to consider grass level of this term. Let see which device is digital: Music system, Feature phone, Laptop, CRT TV we have some example of device we have to find out which is digital and which one is not a digital device. On the above mention device, the laptop is digital. The logic behind is where software and hardware both work together that device is known as digital. Again next question will arise in your mind that why we told the digital device where software is existing. So answer for your question is that all software is made by a binary number that is 0 & 1 and this both number is called digit and al  is suffix it means its relating with something it means here in a digital word -al is relating with software that is why its called Digital Now, what is marketing it is all about technics and strategy to get success in your business and job. For example, in any company when any product is going to be lunch in the market then first it goes to the marketing team, they make all strategy that how do sales team will introduce this product in front of buyers. So this is the best digital marketing definition for its two words.

examples to understand Digital marketing:

When we are using digital devices to access the internet and run our business or earn money on the internet by using any search engine, Social media, YouTube, Email, mobile Apps and any medium on the internet that is known as digital marketing. We can also become a blogger and earn handsome money from AdSense. In Digital marketing there is a lot of options to earn money we can run our e-commerce business, we can work for any profile of digital marketing as SEO, SMO, AdWords, Content Writer, Analytics and so many other profiles which assist digital world companies. This is best place for educated youth to set their life goal and achieve it. We all are already using digital services and we are being utilized by them. For example: according to a survey of India agency everyone in India giving 3 hours every day on Facebook but in three our we are losing our time and we are not getting a single coin from Facebook we are only doing fun and chat with friends. But after learning all modules of digital marketing we can start earning from Facebook by affiliate marketing and by paid promotion.   Thanks for reading my Post on best digital marketing strategy I write here The basic difference between digital & marketing and the examples of digital marketing. In the next post, I will write why do we chose digital marketing. Share your opinion on this post by writing an email on info@thegyansagar.com

Career in Digital Marketing

Data analysis course

Nowadays youth have a big challenge to set their career. where they search their career in the job or in business. Here I am going to demonstrate about the career in Digital Marketing. This is short term course, by taking this class anyone can set our career in the corporate world as well as in business.

Let see the world scenario for digital marketing, in the total population of the world only 48% people are using the internet in India only 38% people are using internet apart from that the growth we can see in companies those are running their business on the internet like Flipkart, Amazon and IT companies. drastic change has been seen in their business graph. See the below table…………………..

Opportunity in Digital Marketing

If you have done digital marketing then you can run your own business by making any website. Running a business on the internet as startup this is very cheap and anyone can bear this amount only you have to buy a domain and hosting and you can start to earn unlimited amount as per your efforts. you can run your e-commerce business, a blogger or an affiliate marketer. These all an unlimited source of income its only depend on your efforts.

You can also get a job in the corporate world in SEO, SMO, PPC, Content Writer, and Website Development departments these all above-mentioned departments have a large vacancy in upcoming years. Because India has now started to inter in the digital world for the business purpose.

Let me demonstrate above mention job opportunity one by one:

SEO(search engine optimization): This activity helps any website to rank on top of SERP (search engine result page) and these are a continuous process for any websiteThose website are on top of SERP they are generating leads for business only. For example: when anyone searches on google “online food in India” then only foodpanda and swiggy website is one top then people click on only these website to order

But apart from foodpanda and swiggy thousands of website is running their business but they are getting very low order because they are doing poor SEO for their website.

What is SEO?

Data analysis course

Why everyone is moving on the digital platform

Digital marketing is one of the simple ways to promote your business online. Nowadays people prefer to go digital or online market. Now day e-commerce websites are earning more than offline businesses do. So that the marketing strategy is also changing.

Previously we use to do the marketing of our product offline. Through banners, holding, effective marking though led screen n all that. There is no guarantee that the people should come after seeing the ad. on page seo techniques

But in online marketing, the chance to create an audience is easy and very effective. We can show ads to those who need that product. Then the chance of conversation increases. Because we are slowly adding to those who need that product.

But in the offline market, it is not possible to analyze the people interest. But the in digital marketing we target the audience who are needy to our product.

There is some drawback of the digital use of all this but overall it saves time and money. Nowadays digital marketing is important to grow your business. SEO simply means Search Engine Optimization. That means optimization of our web page on the search engine. SEO helps in the ranking of our web page on the search engine. There are many activities we do to rank our webpage. There are two ways to optimize our web page on the search engine. (a) ON-PAGE & (b) OFF PAGE.

What is on page SEO?

On page SEO is that work which we do on our webpage to optimize on search Engine. The search engine Google values 35% of On-Page in SEO.  There is some point which we have to take care during On page.

•             Title

•             Headings

•             Paragraphs

•             Image & Feature image

•             Alt tag

•             Slug or URL

•             Meta description

•             Text length

•             Keyword

•             Keyword density

•             Internal link

•             Outbound link

A title should be 35 to 65 characters. We must use 3 headings to better readability. The content should be written in a minimum of 300 words. An image should also be selected with the keyword in its Alt tag.

The slug or URL will be created. Meta description of the content must be written into 120 to 165 characters. Keyword density will be 2-3% in our whole content. The internal and outbound link must be given.

What is OFF-PAGE?

Off-page is a strategy that works which we do on another website to optimize our webpage on search Engine. The search engine Google values 65% of On-Page in SEO. There are many ways to submit our webpage on a different website. They a

•             Directory submission

•             Business listing

•             Social bookmarking

•             Classified submission

•             Blog commenting

•             Blog submission

•             Article submission

•             Press lease submission

•             Image submission

•             Video submission

•             Guestbook submission

•             Guest posting

•             PDF submission

•             PPT submission

•             Forum submission

•             Profile link building

•             Search engine submission

In process of submitting our URL we have to take care of many points. There are two type of link that a website gives to us. (a) Dofollow & (b) Nofollow

(a)          Dofollow :- Link which directly refers to any crawler to crawl the linked web url.

(b)          Nofollow :- Link which do not refers to visit linked web url.

Off-page, activities help to increase our web page DA( Domain Authority) and PA ( Page Authority). For the ranking of our page, we have to do both  ON-Page and OFF- Page activities.